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Omni-Shoppers Drive Incremental Value During Back-to-School

Last week, we explored customers’ penchant for convenience when it comes to the types of stores they shop during back-to-school. This also comes into play for trend #4: Omni-Shoppers Drive Incremental Value During Back-to-School At Cardlytics, we think about omnichannel as both a customer mindset and the channels through which they buy. Driven by convenience, […]

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Convenience Reigns Supreme During Back-to-School

Earlier this week, we looked at the channels customers are shopping to check off their back-to-school lists and when they’re making these purchases. But which retail categories are bringing in the most shoppers? Convenience Reigns Supreme During Back-to-School Retailers that carry multiple items on shoppers’ lists are winning the battle for back-to-school. Last year, multiline […]

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When Does Back-to-School Shopping Happen?

We’re in the final hours of Prime Day—the perfect backdrop as we take a closer look at trend #2 in our series of key back-to-school spend trends: Early Sales Give Online-Only Retailers an Edge on Back-to-School Since the inaugural Prime Day in 2015, Amazon has continued to set the pace for when back-to-school shopping kicks […]

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Where are Back-to-School Shoppers Spending?

Happy Prime Day, A.K.A. the unofficial kickoff to the back-to-school season. To help advertisers make the most of the second-largest shopping season of the year, we’ve analyzed $2.4 trillion in purchase data through our banking partners to identify five key spend trends. Here’s a closer look at trend #1: Back-To-School Spend Grows Online, but the […]

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Back-to-School Season Has Arrived

School may be out for the summer, but with Amazon Prime Day just hours away, the 2019 back-to-school shopping season is officially here. Back-to-school is the second-largest shopping event of the year following the December holidays. Excluding the weeks leading up to Christmas, it accounts for nearly 20% of annual spend. By analyzing $2.4 trillion […]

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Cardlytics at Cannes Lions 2019: À Bientôt!

Cannes Lions International Festival of Creativity is just around the corner. I will be there alongside our co-founders, Scott Grimes and Lynne Laube, as well as Jared Luskin, our new SVP of Growth Verticals. If you’re heading to Cannes, we’d love to connect with you. Email us at events@cardlytics.com if you’d like to schedule time […]

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Open Banking and its Venture Beyond Bank Data

In the UK, Open Banking has so far focused on making customer bank data more portable and accessible. As we move towards the September PSD2 deadline, all payment accounts will be brought into scope.    Open banking has always had ambitions beyond bank and payment data. It’s a vision of consumers possessing greater control of all […]

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UK Dining Spotlight: Convenience and Choice are the Recipe for Success

As concerns over Brexit mounted in 2018, consumer spending on the UK’s high streets was anything but ‘strong and stable’. And across the dining sector, down-sizing and deep discounting dominated the headlines. But while consumers spent cautiously on the UK’s high street, their appetite for apps, speed and convenience allowed the delivery economy to emerge […]

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Open Banking: The Customer Experience Headache

Nearly 14 months on from the launch of the UK’s version of open banking, we continue to move slowly towards its goal of creating greater competition in financial services by making customer data more portable and accessible. It’s less of a sprint, more a marathon. But important progress is being made. Recently, M&S Bank introduced […]

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