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Cardlytics Research and Insights
Blog

UK Entertainment Spotlight: Full ‘Stream’ Ahead for New On-Demand Players

It’s been a month of new releases in the entertainment market with four iconic global entertainment brands launching their own answers to the rise of streaming services in popular culture. Apple, Disney, and ‘Britbox’ – the joint venture between two British television channels, the BBC and ITV – have all launched to the public in […]

3 Minute Read
Cardlytics Research and Insights
Blog

The Three Things Yule Need to Know About Holiday Spend Seasonality

A few weeks ago, we looked at which shopping channels command the most holiday spend.  Equally important is knowing when this spend will occur. Here are three must-know trends about holiday seasonality —specifically, when each channel sees the most activity in spend. 1. Brick & Mortar’s online properties saw the biggest Black Friday / Cyber […]

2 Minute Read
Cardlytics Research and Insights
Blog

Omni Customers: Small but Mighty

Today’s consumers value convenience and flip easily between online and in-store shopping. This omnichannel behavior presents a valuable opportunity for retailers—and brings us to our fourth holiday spend trend: Holiday shoppers spend more at retailers when they shop both online and in-store                   At Cardlytics, we’ve found that the industry buzz around omni is more than […]

1 Minute Read
Cardlytics Research and Insights
Blog

Brick & Mortar Sleighs

Let’s face it: while much has been said this year about the Retailpocalypse – or the numerous stores and malls shuttering around the country—in-store is still bringing in substantial sales. This brings us to Cardlytics’ third holiday spend trend for marketers: Online channels continue to grow share, but in-store sales still dominate holiday spend ​Purely […]

1 Minute Read
Cardlytics Research and Insights
Blog

The Number One Driver of Holiday Spend

Good timing for marketers: Cardlytics’ data reveals last year’s holiday sales were up 2% year-over-year. Even more great news, the forecast is showing continued growth for 2019. So how can retailers make sure they’re maximizing their sales potential? To help answer this question, we analyzed over $2.8T in purchase data across our banking partners and […]

2 Minute Read
Cardlytics Research and Insights
Blog

Orange is the New Black Friday

As stores begin offering their holiday deals earlier and earlier, the days when Black Friday officially launched the holiday shopping season are long gone. So when exactly will customers start tackling their holiday gift lists? In a word, now.   This week—the week of Halloween—has replaced Black Friday as the event that kicks off the […]

1 Minute Read
Cardlytics Research and Insights
Blog

Are You Ready for the Holidays?

Halloween may come first, but the winter holidays are already gaining attention – and aisle space. With nearly 40% of holiday spend occurring in the four weeks before Black Friday, early bird shoppers are gearing up to tackle their holiday shopping lists—even picking up candy canes alongside their candy corn.    By analyzing $2.8 trillion […]

1 Minute Read
Cardlytics Research and Insights
Blog

Join us at Advertising Week 2019

Each year, Advertising Week New York brings together marketing leaders from across the globe to celebrate innovation, dive into the industry’s most critical topics, and inspire attendees with actionable insights to take back to the office. With next week’s lineup of iconic brands and notable speakers, we’re looking forward to contributing to the conversation as […]

2 Minute Read
Cardlytics Research and Insights
Blog

Fall Lays the Foundation for More Holiday Sales

Once school is in session, it may be tempting to save the next big marketing push until the winter holidays. However, now is the time to acquire customers who will really move the needle during the busiest shopping season of the year. This brings us to our last (but not least) back-to-school trend #5: Fall […]

1 Minute Read

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