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Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
Benefits of Card-Linked Marketing For Financial Institutions
This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank—and hundreds of others—has stayed attrition and increased debit and credit card use and spending.
In the News
Global Banking & Finance October 26, 2020
Will covid-19 end the dominance of the big four?
Across the country, we are readjusting to refreshed restrictions on our daily lives, as we continue to navigate the seemingly unnavigable waters of the coronavirus pandemic. For all of us, the pandemic has made life anything but ‘normal’, and with social distancing here to stay, it will remain so for a long time yet. These […]
MARTECH SERIES August 4, 2020
Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors
Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current […]
MODERN RESTAURANT MANAGEMENT August 4, 2020
MRM EXCLUSIVE: Pandemic Shaping Omni-Channel Strategies in Restaurant Marketing
The Coronavirus has rocked the restaurant industry. The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the […]
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