Omnichannel
Uncover omnichannel insights to meet consumer expectations, drive sales, loyalty, and to give your brand a clear competitive advantage
Customer Loyalty
Tying it All Together with Omnichannel Marketing
More than 110,000 eating and drinking establishments closed in 2020 making the restaurant industry among the hardest hit during the pandemic. And the consistent theme I heard from the restaurant marketing execs I met with during this year’s Restaurant Franchising and Innovation Summit (RFIS) was the struggle to bounce back from a major disruption. As we head into fall and continue to work in an unpredictable climate, it looks like marketers will continue to […]
4 Minute Read
Omnichannel
Restaurants Hungry for Omni-channel Strategy
The Coronavirus has disproportionately impacted the restaurant industry. The onset of the virus followed by restrictions and closures caused restaurants of all sizes to evaluate and redesign their services to meet the customers’ needs. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the time to know their customers, […]
3 Minute Read
DTC
Rethinking Omni: Breaking Down Sales Channel Silos
As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile. Even with the best of intentions for an integrated approach, our marketing efforts don’t necessarily correspond to how customers actually shop. To identify the real […]
2 Minute Read
DTC
Omni Customers: Small but Mighty
Today’s consumers value convenience and flip easily between online and in-store shopping. This omnichannel behavior presents a valuable opportunity for retailers—and brings us to our fourth holiday spend trend: Holiday shoppers spend more at retailers when they shop both online and in-store At Cardlytics, we’ve found that the industry buzz around omni is more than […]
1 Minute Read
DTC
Omni-Shoppers Drive Incremental Value During Back-to-School
Last week, we explored customers’ penchant for convenience when it comes to the types of stores they shop during back-to-school. This also comes into play for trend #4: Omni-Shoppers Drive Incremental Value During Back-to-School At Cardlytics, we think about omnichannel as both a customer mindset and the channels through which they buy. Driven by convenience, […]
1 Minute Read