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Cardlytics Measurement Articles

Measurement

Learn how you can measure the impact of your marketing efforts more accurately and create actionable insights

Cardlytics Research and Insights
Measurement

Clicks Don’t Matter

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]

2 Minute Read

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