Open Navigation
Cardlytics Insights & Trends Articles

Insights & Trends

Discover trends and insights into how, where and when consumers spend

Cardlytics Research and Insights
Insights & Trends

As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers

Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.

2 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Customer Loyalty is the Battleground for Back to School

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]

5 Minute Read
Cardlytics Research and Insights
Insights & Trends

Cardlytics Q1 State of Spend

With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]

1 Minute Read
Cardlytics Research and Insights
Financial Institutions

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read
Cardlytics Research and Insights
Insights & Trends

State of Luxury Spend

The road ahead for the luxury shopping market looked a little dicey in 2020. With restrictions on both in-store shopping experiences and travel, sales plummeted by as much as 68% in some areas. As months went by and the global COVID-19 pandemic endured, nervous CEOs cautiously planned for the future of their brands. As we […]

5 Minute Read
Cardlytics Research and Insights
DTC

The Rise of the Second-hand Marketplace: Conscious Consumerism Demands a Fresh Approach

The reduce, reuse, recycle mantra is seeping its way into how we shop.    A growing focus on climate change over the past few years has created a new sustainable generation that demands more from brands, while at the same time pushing “conscious consumerism” into the mainstream.   From investing in quality, timeless wardrobe staples to shifting […]

2 Minute Read
Cardlytics Research and Insights
Insights & Trends

Festive spend spotlight: UK diners swap restaurant bookings for takeaways

Rising cases of Omicron at the end of 2021 spelled a muted festive period for restaurants and pubs in the UK. Instead, diners opted for takeaways on the sofa over drinks at their local pub, meaning delivery platforms celebrated a record holiday season.  Government guidance to limit social distancing just before ‘Mad Friday’ – the […]

3 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Seasonal Shopping Trends to Keep Your Customers Coming Back for More

It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]

3 Minute Read
Cardlytics Research and Insights
Financial Institutions

Going Beyond Purchase Data: Mutual Loyalty at Cardlytics

As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]

2 Minute Read