Customer Loyalty
Discover why customer loyalty is key to the success of your business, how to gain brand advocates, and how to measure the impact of having loyal customers
Customer Loyalty
Customer Loyalty is the Battleground for Back to School
As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]
5 Minute Read
Customer Loyalty
Benefits of Loyalty Programs in a Cookieless World
Google may have delayed the ultimate death of the cookie, but that doesn’t mean marketers can breathe easy. Brands have relied on third-party cookies for behavioral targeting and remarketing campaigns for decades. Change won’t come easy. There’s no plug-and-play replacement for third-party data on the horizon. Even though Google is putting the final nail in […]
3 Minute Read
Customer Loyalty
Seasonal Shopping Trends to Keep Your Customers Coming Back for More
It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]
3 Minute Read
Customer Loyalty
Tying it All Together with Omnichannel Marketing
More than 110,000 eating and drinking establishments closed in 2020 making the restaurant industry among the hardest hit during the pandemic. And the consistent theme I heard from the restaurant marketing execs I met with during this year’s Restaurant Franchising and Innovation Summit (RFIS) was the struggle to bounce back from a major disruption. As we head into fall and continue to work in an unpredictable climate, it looks like marketers will continue to […]
4 Minute Read
Customer Loyalty
Marketers, Adapt! (And Keep Your Best Customers)
The pandemic forced brands to innovate at lightning speed. Consumer trends expected to manifest in years, were compressed into months or even weeks, as shoppers dramatically shifted preference to convenience and online options. Everything from grocery shopping to fitness to entertainment moved online and disruptive direct-to-consumer (DTC) brands reaped the rewards. The big question is, […]
2 Minute Read
Customer Loyalty
Marketers: Now is your Moment to Maximize Post-Holiday Momentum
Many marketers invest significant time and money to attract new customers for the winter holidays. But after all that work, what happens to those customers in the new year? By analyzing purchase data from our bank partners, Cardlytics found that now is a critical time to reconnect with customers to build loyalty for the new […]
1 Minute Read
Customer Loyalty
How to Drive Sales When New Customers Are Not Enough
Restaurant marketers: you’re working hard to bring new diners in the door, but are those efforts leading to increased net sales? If you answered, “I’m not sure,” you’re not alone. Many restaurants are successfully driving in new guests but are unaware of how quickly their existing base is “leaking” customers that don’t return. This “Leaky […]
2 Minute Read
Customer Loyalty
Marketing: Where Art Meets Science
As a marketer, some of the things I love most about my job include learning something new every day, telling stories, and working at the intersection of art and science to help our partners win. So it was a great pleasure to discuss these very topics with Renegade, LLC’s Founder and CEO Drew Neisser during […]
2 Minute Read
Customer Loyalty
Fall Customers Bring More Winter Sales
Back-to-school (B2S) shopping season is ending. Hopefully, you leveraged Cardlytics’ 2018 Back-to-School Spend Report to understand key B2S spend trends and boost sales this season. But, now, marketers concluding B2S may be wondering, “What’s next?” After the B2S season ends, it may be tempting to hold on another big marketing push until the winter holidays. […]
2 Minute Read