DTC

DTC

What Is The Next Evolution of Direct-To-Consumer Disruption?

Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers.  The movement toward DTC gained even more momentum during the pandemic. […]

3 Minute Read

DTC

What Can Retail Learn from Direct-to-Consumer Brands?

The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]

4 Minute Read

DTC

Cardlytics Survey: Chock-Full of Intelligence, Contradictions, and Purchase Data Validation

eTail West in Palm Springs, California, was back this year as an in-person event , and it was superb to see so many of retail’s leading marketers gathered once again. eTail was kind enough to invite Cardlytics to talk about how brands can use purchase data to achieve sales growth and inspire loyal customers, and […]

4 Minute Read

DTC

The Rise of the Second-hand Marketplace: Conscious Consumerism Demands a Fresh Approach

The reduce, reuse, recycle mantra is seeping its way into how we shop.    A growing focus on climate change over the past few years has created a new sustainable generation that demands more from brands, while at the same time pushing “conscious consumerism” into the mainstream.   From investing in quality, timeless wardrobe staples to shifting […]

2 Minute Read

DTC

State of Apparel: Athleisure Reigned Supreme in 2021

As the pandemic raged through 2020, apparel sales plummeted a record 77% while we all stayed home in our comfortable old clothes.  But the slump began to turn around in early 2021 as vaccines unleashed restless shoppers from quarantine. We were finally going out—and were ready to trade in those baggy sweatpants for a new look.  4 Key Takeaways for […]

4 Minute Read

Customer Loyalty

Marketers, Adapt! (And Keep Your Best Customers)

The pandemic forced brands to innovate at lightning speed. Consumer trends expected to manifest in years, were compressed into months or even weeks, as shoppers dramatically shifted preference to convenience and online options. Everything from grocery shopping to fitness to entertainment moved online and disruptive direct-to-consumer (DTC) brands reaped the rewards. The big question is, […]

2 Minute Read

DTC

What the Delayed Back-to-School Season Means for Retailers

September is here, and with it, a back-to-school season unlike any other—for families and retailers alike. As schools delay reopening and many opt for virtual learning, the needs and timing of the traditional retail holiday have significantly transformed. Even Prime Day, the once unofficial kickoff to the back-to-school shopping season has been postponed to October. […]

3 Minute Read

DTC

Rethinking Omni: Breaking Down Sales Channel Silos

As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile. Even with the best of intentions for an integrated approach, our marketing efforts don’t necessarily correspond to how customers actually shop. To identify the real […]

2 Minute Read

DTC

Which Fitness Spend Trends Build the Strongest New Year’s Resolutions?

Each January, gyms benefit from a boost in sales as new members resolve to get in shape for the new year. But new disruptors are transforming how customers tackle their fitness resolutions, and more importantly, how long they stick with them. By analyzing purchase data from our bank partners, Cardlytics identified must-know fitness trends for […]

2 Minute Read