Financial Insitutions

Financial Institutions

Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)

The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.

2 Minute Read

Financial Institutions

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read

Financial Institutions

Going Beyond Purchase Data: Mutual Loyalty at Cardlytics

As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]

2 Minute Read

Cardlytics

Lucky Number 10! Zolve Joins Cardlytics

Cardlytics adds Zolve to growing neobank roster.  We like to say Cardlytics is “built by bankers for banks” and it’s true. Our founders were both bankers who saw the value in having a view of a customer’s total wallet. Since Cardlytics was founded 13 years ago, we’ve been driving results for major U.S. banks. And while banks will always be central to what […]

2 Minute Read

Financial Institutions

How Cardlytics Drives Engagement for Neobanks

Download the Cardlytics case study and learn how to drive engagement and spend for neobanks. Whether it’s saving the environment, women-focused investing, or supporting local businesses, neobanks offer something for everyone.  With hyper-focused audiences, neobanks (aka “challenger banks”) fill the dovetailing trends of lifestyle marketing and accelerated consumer adoption of online banking. One nationwide survey […]

2 Minute Read

Cardlytics

Cardlytics embraces digital banking revolution with launch of Curve

There is a vital revolution going on in the digital world. A revolution to add value for customers. From a smoother experience when online shopping, to the way we use public transport through apps, over recent years we’ve seen significant steps forward in the fintech world, designed to make our lives easier, quicker, more efficient, […]

2 Minute Read

Financial Institutions

Launch of My Wells Fargo Deals: Surpassing 150M Bank Customers Provides Significant New Opportunities for Advertisers

When Scott and I founded Cardlytics 12 years ago, we knew that bringing the banking industry and the advertising industry together was a unique idea. Building something that drives loyalty for banks, incremental sales for advertisers, and clear financial benefit to their mutual customers has been no small feat. Over the years, we have consistently […]

2 Minute Read

Financial Institutions

Open Banking and its Venture Beyond Bank Data

In the UK, Open Banking has so far focused on making customer bank data more portable and accessible. As we move towards the September PSD2 deadline, all payment accounts will be brought into scope.    Open banking has always had ambitions beyond bank and payment data. It’s a vision of consumers possessing greater control of all […]

3 Minute Read

Financial Institutions

Open Banking: The Customer Experience Headache

Nearly 14 months on from the launch of the UK’s version of open banking, we continue to move slowly towards its goal of creating greater competition in financial services by making customer data more portable and accessible. It’s less of a sprint, more a marathon. But important progress is being made. Recently, M&S Bank introduced […]

2 Minute Read