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Insights & Trends

Cardlytics Q1 State of Spend

With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]

1 Minute Read

Financial Institutions

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read

Retail

Shopping is back, Baby! 

In 2021, apparel retail and online sales recovered to pre-pandemic levels as previously sheltered consumers began shopping once again. Consumer spending levels recovered from a record sales plunge and gradually increased from January to April, but then had a sharp spike with the availability of vaccines. Spend then held strong throughout the remainder of the […]

2 Minute Read

Data & Privacy

The Road to Cookieless Advertising: A Timeline

Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie.  Montulli never […]

4 Minute Read

Customer Loyalty

Benefits of Loyalty Programs in a Cookieless World

Google may have delayed the ultimate death of the cookie, but that doesn’t mean marketers can breathe easy. Brands have relied on third-party cookies for behavioral targeting and remarketing campaigns for decades. Change won’t come easy.  There’s no plug-and-play replacement for third-party data on the horizon. Even though Google is putting the final nail in […]

3 Minute Read

Data & Privacy

Third-Party Cookies and Their Impact on Privacy

Google’s 2020 announcement that it would ban the use of third-party cookies in 2022 made big waves for both consumers and digital marketers. Cookie privacy isn’t a new concern—Apple’s Safari and Mozilla’s Firefox browsers have been blocking cookies for almost a decade. But the news that Google planned to follow suit rocked the industry.  That’s […]

4 Minute Read

Data & Privacy

Cookieless Marketing: Preparing for Cookie Deprecation

Marketers entered 2022 with the haunting specter of a cookieless future on the horizon. While Google’s ambitious cookie deprecation timeline has now been pushed back to mid-2023, the fact remains that marketers have very little time to reinvent their marketing strategies to accommodate the death of the cookie.  Here’s a look at what to expect […]

4 Minute Read

Insights & Trends

State of Luxury Spend

The road ahead for the luxury shopping market looked a little dicey in 2020. With restrictions on both in-store shopping experiences and travel, sales plummeted by as much as 68% in some areas. As months went by and the global COVID-19 pandemic endured, nervous CEOs cautiously planned for the future of their brands. As we […]

5 Minute Read

Gas & Convenience

Fuel & Gas Retailers Feel the Impact of Inflation on the Economy: 2021 Trends

Consumers are facing pandemic-induced price hikes across the spending spectrum right now. It seems like everything is becoming more expensive, from groceries and rent to clothing and cars. As the annual inflation rate climbs to its highest peak in four decades, we’re all feeling the pinch. And one of the biggest offenders can be found […]

4 Minute Read