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Cardlytics Research and Insights
Gas & Convenience

Convenience Food Purchase Insights vs. Traditional QSR

Convenience stores have been stealing food share away from QSRs. Our data shows a slow and steady increase in convenience food share, aligned to a similarly slow decrease in share against the QSR category (convenience share is up +3pts from 2019). This could be the case due to quicker meal prep time and variety of food […]

2 Minute Read
Cardlytics Research and Insights
Restaurant

Convenience Stores are a Surprising Threat to Quick Service Restaurants

When thinking about dining options, convenience stores don’t automatically come to mind, but industry data shows this might be changing. According to Bluedot, 59% of customers consider purchasing a meal from a convenience store when stopping for fast food. So, we dug into our data to see if our data agreed… and surprise, it did! Here is what we […]

2 Minute Read
Cardlytics Research and Insights
Cardlytics

Welcome Karim Temsamani as CEO of Cardlytics

Today is my first day at Cardlytics, and I am raring to get started!   The outpouring of support and warm welcomes I have received to date from clients, partners, employees, and investors has been nothing short of amazing, and I look forward to connecting with everyone personally in the coming days.   In terms of how […]

2 Minute Read
Cardlytics Research and Insights
DTC

What Is The Next Evolution of Direct-To-Consumer Disruption?

Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers.  The movement toward DTC gained even more momentum during the pandemic. […]

3 Minute Read
Cardlytics Research and Insights
DTC

What Can Retail Learn from Direct-to-Consumer Brands?

The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]

4 Minute Read
Cardlytics Research and Insights
Insights & Trends

As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers

Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.

2 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Customer Loyalty is the Battleground for Back to School

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]

5 Minute Read
Cardlytics Research and Insights
Financial Institutions

Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)

The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.

2 Minute Read
Cardlytics Research and Insights
Insights & Trends

Cardlytics Q1 State of Spend

With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]

1 Minute Read

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