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3 Ways Loyalty Programs Lead to Increased Customer LTV
When it comes to decoding the customer journey, starting with qualitative metrics of our target customer base is key. While some brands run to the newest marketing shiny object, the smartest brands are resolute that loyalty is the key to year-over-year success.
5 Marketing Personalization Platforms For Engaging with Customers
Using data and technology is a critical strategy for marketers to deliver personalized experiences (across all channels) for their customers. However, not all platforms are created equally. Here are five tools you can use to leverage data to drive more engagement and conversion.
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We’re thrilled to expand on our local effort to support Black-owned businesses.
Orange is the New Black Friday
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Editor’s Picks
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In 2019, much of the $231 billion advertising spend in the US will be wasted due to no attribution. At Dosh, we are working to positively shift those dollars to the people who matter most, consumers.
Cardlytics Announces Second Quarter 2019 Financial Results
Atlanta, GA – August 8, 2019 – Cardlytics, Inc. (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced financial results for the second quarter ended June 30, 2019. Supplemental information is available on the Investor Relations section of the Cardlytics’ website at http://ir.cardlytics.com/. “I am pleased to announce that we […]
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With sports and live entertainment in limbo, brands must make fans of their own
Dosh CMO Amy Vale shares insights with the Association of National Advertisers on what brands can do to earn fans of their own at a time when sports and music sponsorships are less predictable when it comes to boosting awareness and brand affinity.
Why We Don’t Have Relationships with Brands Anymore
In the world of marketing 3.0 consumers no longer have relationships with brands. Today, brands are the relationship.
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In the News
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Global Banking & Finance October 26, 2020
Will covid-19 end the dominance of the big four?
Across the country, we are readjusting to refreshed restrictions on our daily lives, as we continue to navigate the seemingly unnavigable waters of the coronavirus pandemic. For all of us, the pandemic has made life anything but ‘normal’, and with social distancing here to stay, it will remain so for a long time yet. These […]
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MARTECH SERIES August 4, 2020
Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors
Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current […]
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MODERN RESTAURANT MANAGEMENT August 4, 2020
MRM EXCLUSIVE: Pandemic Shaping Omni-Channel Strategies in Restaurant Marketing
The Coronavirus has rocked the restaurant industry. The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the […]
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