Every purchase tells a story
Browse our content for actionable consumer insights and marketing strategies
Editor’s Picks
What Is The Next Evolution of Direct-To-Consumer Disruption?
Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers. The movement toward DTC gained even more momentum during the pandemic. […]
As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers
Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.
What Can Retail Learn from Direct-to-Consumer Brands?
The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]
Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.
Most Popular
Restaurant & Grocery: The Showdown Is On
Which industry will take the bulk of consumer spend? What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]
Card-linked Offers 101
In an increasingly digital, convenient, personalized, and contactless world, the rising popularity of card-linked offers (CLOs) should be no surprise. Financial institutions and brands risk losing wallet share by not integrating CLOs into their increasingly digital, convenient, personalized, and contactless strategies. This post will review what CLOs are, how they can benefit everyone in their […]
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
The Road to Cookieless Advertising: A Timeline
Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie. Montulli never […]
Who Cashes in on Cardlytics’ Bank Loyalty Programs?
There’s no question, technology is reshaping the banking experience. But whose experience is it changing and to what benefit? To answer this question, Cardlytics analyzed the spending behavior of today’s tech-savvy bank customer across over 1,500 financial institution partners and found that bank rewards programs do much more than just appeal to savers. They attract young professionals in […]
Explore More Topics
Read Our Latest Articles
Retail
Customer Loyalty is the Battleground for Back to School
Shopping is back, Baby!
State of Luxury Spend
Cardlytics Survey: Chock-Full of Intelligence, Contradictions, and Purchase Data Validation
Data & Privacy
Benefits of Loyalty Programs in a Cookieless World
Third-Party Cookies and Their Impact on Privacy
Cookieless Marketing: Preparing for Cookie Deprecation
A World Without Cookies
Other Recent Articles
-
Gas & Convenience 2 Minute Read
Convenience Food Purchase Insights vs. Traditional QSR
Convenience stores have been stealing food share away from QSRs. Our data shows a slow and steady increase in convenience food share, aligned to a similarly slow decrease in share against the QSR category (convenience share is up +3pts from 2019). This could be the case due to quicker meal prep time and variety of food […]
-
Restaurant 2 Minute Read
Convenience Stores are a Surprising Threat to Quick Service Restaurants
When thinking about dining options, convenience stores don’t automatically come to mind, but industry data shows this might be changing. According to Bluedot, 59% of customers consider purchasing a meal from a convenience store when stopping for fast food. So, we dug into our data to see if our data agreed… and surprise, it did! Here is what we […]
-
Cardlytics 2 Minute Read
Welcome Karim Temsamani as CEO of Cardlytics
Today is my first day at Cardlytics, and I am raring to get started! The outpouring of support and warm welcomes I have received to date from clients, partners, employees, and investors has been nothing short of amazing, and I look forward to connecting with everyone personally in the coming days. In terms of how […]
-
Insights & Trends 1 Minute Read
Cardlytics Q1 State of Spend
With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]
-
Gas & Convenience 4 Minute Read
Fuel & Gas Retailers Feel the Impact of Inflation on the Economy: 2021 Trends
Consumers are facing pandemic-induced price hikes across the spending spectrum right now. It seems like everything is becoming more expensive, from groceries and rent to clothing and cars. As the annual inflation rate climbs to its highest peak in four decades, we’re all feeling the pinch. And one of the biggest offenders can be found […]
-
Restaurant 4 Minute Read
How Marketers Can Mitigate the Effects of Labor Shortages in Restaurants
Key Takeaways: The labor shortage is hitting the restaurant industry especially hard. Nearly 7% of the food service workforce quit in November 2021 alone. Wage hikes aren’t enough to retain talented workers when inflation is driving up the cost of living. Labor-saving automation and streamlined processes can have a negative impact on customer experience, and […]
In the News
-
Grocery Gazette July 18, 2022
COST OF LIVING: UK CONSUMERS CAN EXPECT TO SPEND AN EXTRA £2,000 THIS YEAR
UK consumers can expect to spend at least £2,000 more on essentials this year as the cost-of-living crisis bites, according to the latest research. The Cardlytics State of Spend report, based on the spending habits of over 24 million UK bank cards and the views of over 2,000 UK consumers, reveals that non-essential spending has taken […]
-
ANA July 1, 2022
How Data Stole the Show at Cannes Lions 2022
Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Read more.
-
Tearsheet June 21, 2022
Credit Karma Introduces New Cash Back Rewards Program for Debit Consumers
Credit Karma Money is launching cash back rewards for debit card owners, which will be enabled automatically on all Money accounts.
Get our insights delivered to you
Stay up to date. Subscribe now.