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Actionable Insights & Research from Cardlytics

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Cardlytics Research and Insights
Insights & Trends

As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers

Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.

2 Minute Read
Cardlytics Research and Insights
Financial Institutions

Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)

The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.

2 Minute Read
Cardlytics Research and Insights
DTC

What Can Retail Learn from Direct-to-Consumer Brands?

The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]

4 Minute Read
Cardlytics Research and Insights
Financial Institutions

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read

Most Popular

Cardlytics Research and Insights
Insights & Trends

Card-linked Offers 101

In an increasingly digital, convenient, personalized, and contactless world, the rising popularity of card-linked offers (CLOs) should be no surprise.  Financial institutions and brands risk losing wallet share by not integrating CLOs into their increasingly digital, convenient, personalized, and contactless strategies. This post will review what CLOs are, how they can benefit everyone in their […]

2 Minute Read
Cardlytics Research and Insights
Measurement

Clicks Don’t Matter

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]

2 Minute Read
Cardlytics Research and Insights
Data & Privacy

The Road to Cookieless Advertising: A Timeline

Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie.  Montulli never […]

4 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Who Cashes in on Cardlytics’ Bank Loyalty Programs?

There’s no question, technology is reshaping the banking experience. But whose experience is it changing and to what benefit? To answer this question, Cardlytics analyzed the spending behavior of today’s tech-savvy bank customer across over 1,500 financial institution partners and found that bank rewards programs do much more than just appeal to savers. They attract young professionals in […]

1 Minute Read

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