Identify opportunity
Use purchase intelligence to eliminate the guesswork and drive results
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Real insights from real bank customers
Through our partnerships with banks, we have insight into actual bank transaction data for over 179M consumers.
We see 1 out of every 2 card swipes in the US and analyze this data to develop actionable insights based on a complete understanding of where, when, and how people buy.
Absolutely no personally identifiable information (PII) is passed between Cardlytics and our bank partners—it’s all anonymous.
Our Purchase Intelligence is built on customer transaction data
Where they buy
- The merchant
- The industry & category
- The channel they buy from
- The store’s location
When they buy
- The exact time and day
- How recently
- How frequently
- The season
How much they spend
- The transaction amount
- The merchant’s share
- Customer spending patterns
- Customer loyalty
Identify opportunity through Purchase Intelligence
With powerful AI and dozens of analysts taking a fresh look at where and when customers buy both online and in-store — we answer questions that inform business decisions
- Where am I gaining and losing share?
- Are my loyal customers really loyal?
- Where else do my customers spend?
- What’s my real headroom for growth?
- How fast are disruptors threatening my category?
- What is the true value of Omni customers?
Link insights to actionable marketing strategies
Cardlytics Purchase Intelligence is the foundation of all our campaigns. We use transaction data to reach individuals with highly targeted ads within their banks’ digital channels.
Set a goal, and we’ll deliver compelling offers to your best prospects.
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Gain market share
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Acquire new customers
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Increase loyalty
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Drive omni-channel sales
Get started
“Because of the strong ROI and precise targeting, Cardlytics stands out from other programs that we’ve used in the past. They ultimately deliver more value than other partners.”
Daniel Lane Director of Retail Marketing, Clarks
Reach Real People
Create a tipping point to win the next sale
Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.
Learn more about our ad platformMeasure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaigns
Research & Insights
Cardlytics
Welcome Karim Temsamani as CEO of Cardlytics
Today is my first day at Cardlytics, and I am raring to get started! The outpouring of support and warm welcomes I have received to date from clients, partners, employees, and investors has been nothing short of amazing, and I look forward to connecting with everyone personally in the coming days. In terms of how […]
2 Minute Read
Restaurant
Insight: Casual Dining bucks category trend when it comes to in-restaurant dining
Small Bytes: Your serving of bite-sized analytics for your business With inflation at an all-time high, have consumers shifted their dining behaviors? Cardlytics has the purchase data to uncover the most relevant insights within the Restaurant category and beyond. Does Third Party Delivery’s continued growth indicate a more permanent post-pandemic prioritization of ease & convenience? […]
1 Minute Read
Gas & Convenience
Convenience Food Purchase Insights vs. Traditional QSR
Convenience stores have been stealing food share away from QSRs. Our data shows a slow and steady increase in convenience food share, aligned to a similarly slow decrease in share against the QSR category (convenience share is up +3pts from 2019). This could be the case due to quicker meal prep time and variety of food […]
2 Minute Read