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Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them.

We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping deals early

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