Online, high streets, or shopping centres – which categories see the most consumer spend? To find out, Cardlytics used purchase intelligence to analyze spend from over two million consumers across a range of retailers, across London’s Oxford Street, Westfield London and online. The results emphasize that despite the increasing prominence of online retail, bricks and mortar shops still play a crucial role in the retail world. As such, retailers that engage customers across multiple channels will ultimately win more spend.
