Today’s consumer is hyper concerned about the freshness of food, the ingredients, and sustainability, among other factors. But, the shift from processed foods has not changed the craving for convenience. Because of this, meal kit delivery services, like Blue Apron, Plated and Hello Fresh, have gained steam. Cardlytics analyzed consumer spending on meal kit services (MKS) and how those purchases impact spend at traditional and specialty grocery stores, as well as restaurants.
Research & Insights
Welcome Karim Temsamani as CEO of Cardlytics
Today is my first day at Cardlytics, and I am raring to get started! The outpouring of support and warm welcomes I have received to date from clients, partners, employees, and investors has been nothing short of amazing, and I look forward to connecting with everyone personally in the coming days. In terms of how […]
Convenience Food Purchase Insights vs. Traditional QSR
Convenience stores have been stealing food share away from QSRs. Our data shows a slow and steady increase in convenience food share, aligned to a similarly slow decrease in share against the QSR category (convenience share is up +3pts from 2019). This could be the case due to quicker meal prep time and variety of food […]
Convenience Stores are a Surprising Threat to Quick Service Restaurants
When thinking about dining options, convenience stores don’t automatically come to mind, but industry data shows this might be changing. According to Bluedot, 59% of customers consider purchasing a meal from a convenience store when stopping for fast food. So, we dug into our data to see if our data agreed… and surprise, it did! Here is what we […]