Cardlytics, the pioneer of Card-Linked Marketing, announced today that its Transaction-Driven™ Marketing solution received a Best-in-Class distinction in a CEB TowerGroup report after an evaluation of card loyalty technology vendors. The CEB TowerGroup analyst cited Cardlytics’ flexible interface, abundant security and control options, and robust operational metrics as key reasons for naming the provider a Best-in-Class offering in all four categories, including Customer Interface, Management & Operations, Security & Control and Enterprise Support.
Through quantitative and qualitative analysis, CEB TowerGroup’s report provides a customer-driven, transparent and unbiased review of technology, designed to drive informed business decisions. The CEB TowerGroup analyst report identified vendors based on expert opinion, product maturity, size of installations and technological innovation.
“Cardlytics’ recognition as a best-in-class technology provider further validates our product’s merits within the card loyalty industry,” said Scott Grimes, CEO of Cardlytics. “Large scale adoption of sophisticated marketing and analytics platforms based on bank transaction data is providing banks with a proven consumer engagement and retention tool as well as a new revenue channel. As more financial institutions look to card loyalty technology this report will be instrumental in helping them design thorough requirements criteria.”
Financial institutions increase customer loyalty and activity through a simple program managed by Cardlytics that delivers significantly greater consumer engagement and advertiser return on investment than traditional online and off-line media.
- Increase card usage
- 4% increase in the average number of trips (transactions) from customers who have redeemed
- 4% increase in the average monthly spend from customers who have redeemed
- Increase in online banking usage
- 16% improvement in the total number of logins for customers who activated an offer
“As financial service executives evaluate new IT products to support their business needs, many are overwhelmed by the volume of technologies available,” said CEB TowerGroup executive director Aaron Kissel. “CEB TowerGroup analysts are uniquely qualified to evaluate such a broad range of financial services technology tools and to help financial institutions navigate the increasingly complex landscape.”