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Cardlytics Press Release
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Cardlytics to buy data startup Bridg in $350M deal

Cardlytics, an advertising platform focused on banks, plans to acquire consumer data startup Bridg for $350 million in cash and future cash-and-stock payments that could total $100-$300 million over two years. Cardlytics plans to integrate its ad platform that reaches 163 million active users with Bridg’s consumer data and digital ad network, per an announcement.

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