Cardlytics, an advertising platform focused on banks, plans to acquire consumer data startup Bridg for $350 million in cash and future cash-and-stock payments that could total $100-$300 million over two years. Cardlytics plans to integrate its ad platform that reaches 163 million active users with Bridg’s consumer data and digital ad network, per an announcement.
Research & Insights
Welcome Karim Temsamani as CEO of Cardlytics
Today is my first day at Cardlytics, and I am raring to get started! The outpouring of support and warm welcomes I have received to date from clients, partners, employees, and investors has been nothing short of amazing, and I look forward to connecting with everyone personally in the coming days. In terms of how […]
Insight: Casual Dining bucks category trend when it comes to in-restaurant dining
Small Bytes: Your serving of bite-sized analytics for your business With inflation at an all-time high, have consumers shifted their dining behaviors? Cardlytics has the purchase data to uncover the most relevant insights within the Restaurant category and beyond. Does Third Party Delivery’s continued growth indicate a more permanent post-pandemic prioritization of ease & convenience? […]
Convenience Food Purchase Insights vs. Traditional QSR
Convenience stores have been stealing food share away from QSRs. Our data shows a slow and steady increase in convenience food share, aligned to a similarly slow decrease in share against the QSR category (convenience share is up +3pts from 2019). This could be the case due to quicker meal prep time and variety of food […]