ATLANTA, GA – April 29, 2016 – Cardlytics today announced the availability of Cardlytics Syndicated Audiences to help marketers reach high-intent consumers based on actual past purchases. The new offerings are available through demand-side platforms (DSPs), starting with The Trade Desk.
“Marketers want better tools to help them more precisely reach the right consumers,” said Dani Cushion, CMO of Cardlytics. “We believe past purchases are the best indicator of future purchases, and Cardlytics Audiences use our proprietary purchase intelligence to help marketers improve the targeting accuracy of their campaigns.”
Cardlytics Audiences draw on purchase insights from more than $1.5T in actual consumer spend. This purchase history includes transactions across credit, debit, ACH and bill pay – breadth that is unmatched in the industry. Audiences generated from this purchase intelligence are much more powerful than demographic-based audiences that target people based on who they are, but not what they buy.
Cardlytics’ initial syndicated audiences focus on category buyers such as casual dining customers, frequent travelers and specialty grocery shoppers. These segments complement Cardlytics’ custom audiences that allow brands to create unique audience segments based on tailored criteria. For example, consumers who spend with a brand’s top three competitors. Or, consumers who spend at least $100 a month in a given category.
Brands and agencies can use Cardlytics Syndicated and Custom Audiences for campaigns across connected media, including display, mobile, video and TV.
“Our goal is to provide marketers with a robust toolkit that enables them to reach relevant audiences, make informed real-time decisions and maximize marketing spend,” said David Danziger, VP of Enterprise Partnerships, The Trade Desk. “We are excited to offer the powerful, purchase-based Cardlytics Syndicated Audiences to our customers.”
Learn more about Cardlytics Audiences at www.cardlytics.com/marketers/audiences/.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions – including Bank of America, PNC, and Citibank – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.