Cardlytics Moves Into New, Larger Headquarters
Card-based rewards technology provider moves into historic Atlanta property
ATLANTA–June 16, 2009–Cardlytics, a provider of targeted, merchant-funded card-based rewards technology, announced that it has moved its headquarters into the historic Southern Dairies building in midtown Atlanta (621 North Ave.).
Founded in 2008 by former Capital One executives and inventors of the concept of decoupled debit, Cardlytics enables financial institutions to provide highly targeted merchant rewards offers to their debit, credit or prepaid card holders through multiple communications channels, including online banking, e-mail, SMS, mobile and social media.
“Now is an exciting time for our company – one signified by rapid expansion. We needed a space that would enable our growth,” said Lynne Laube, president of Cardlytics. “With its amenities, location and historical relevance to the area, I believe our new headquarters is more aligned with the vision and culture of our company.”
Cardlytics now occupies more than 5700 square feet of the historic building called Southern Dairies, which was built in the early 20th century. It originally operated as a milk distribution center for home delivery, complete with “classic milkmen, milk trucks and bowties.” The building was bought out by Kraft in the 1950s, where it was used to make Breyer’s Ice Cream until 1999. At that time, it was renovated back to its original Southern Dairies condition and converted into loft offices.
Back in 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. Why? We saw the emergence of a valuable new channel: online banking and mobile banking. The technology was the first of several innovations that lead to the development of a new sector: card-linked marketing.
This new channel was valuable to three important audiences:
- Financial institutions Providing incremental value to their customers helping them develop stronger relationships and build engagement
- Advertisers A one-to-one advertising medium with both scale and precise targeting
- Consumers helping them save money on the things they buy every day
Since 2008, Cardlytics has been developing new technologies, programs, and services to optimize this opportunity for advertisers, our financial partners, and purchasing consumers. We are a team of analysts, developers, programmers, marketers, account managers and bankers who are creating a new generation of media that consumers can really use.
Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in London and San Francisco. Our clients are financial institutions and consumer brands. Through our partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, we work with thousands of retailers you know, providing millions of marketing offers to consumers across the US, and soon, around the world.