ATLANTA October 3, 2013 – Cardlytics, the leader in Card-Linked Marketing, is taking a leading presence at Money2020.
Scott Grimes, co-founder and CEO of Cardlytics, will be leading a panel entitled “Card-Linked Marketing: The Convergence of Banking, Analytics & Advertising.” Scott will be joined by Jason Blackhurst, EVP of Bank of America and Phil Bruno, Principal, McKinsey & Company, for a discussion of all aspects of Card-Linked Marketing: benefits, challenges and the future for this exciting new channel.
Lynne Laube, co-founder, COO & President of Cardlytics, will be speaking on a panel moderated by Fred Brothers, EVP and Chief Innovation Officer of FIS, on the topic of strategic investments and partnerships: how entrepreneurs and large companies can work together to create something greater than either could do individually. The panel includes speakers from several past and present FIS partners. Brothers is a member of the Cardlytics Board of Directors.
Both events are scheduled for Monday, October 7th 2013, the first full day of Money2020. Cardlytics is also a 4-star sponsor of the event, which explores the intersection of how people and businesses manage, spend and borrow money.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.
Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.