Atlanta, July 23, 2013 – Cardlytics, the leader in Card-Linked Marketing, today announced a key addition to the leadership of the company. The company named Jim Morgan as its first Chief Financial Officer (CFO). Mr. Morgan will lead the finance and accounting teams at Cardlytics, and will be based in Atlanta.
“Jim comes at a pivotal point for Cardlytics,” said Scott Grimes, CEO of Cardlytics “His global financial management expertise – and depth of experience in navigating significant growth – is exactly what we need to take the company to the next level.”
Jim joins Cardlytics from Liaison Technologies, Inc., a data management and integration company, where he led global finance and human resources after the company’s acquisition of nuBridges, Inc. in 2011, and where he had been CFO and Corporate Secretary. Liaison was named to the Red Herring 100, Deloitte’s Technology Fast 500 lists and Georgia’s Fast 40 lists. Jim holds an MBA from UCLA Anderson School of Management and a BS in Industrial Engineering from Stanford University.
Cardlytics is a rapidly growing advertising & technology company and the leader in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has access to current and historical purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.
Cardlytics is headquartered in Atlanta, with offices in London and San Francisco, and is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.